“You get what you pay for” is a phrase that I often use when talking about fashion, food, and CBD. CBD prices can range from moderate, expensive, to really expensive depending on dosing, product size, and other ingredients added to the product such as cannabinoids and terpenes. These factors cumulatively lead to vast differences in the quality and efficacy of each product, which really matters. 



Testing is vital. Cannabis/Hemp is a really porous plant and absorbs anything in the surrounding soil. Hemp is an enviro regulator, which means it can be used to absorb toxins and clean the earth e.g. hemp plants are actually being used at Chernobyl to clean up toxic waste. However, this also means that if you are purchasing a cheap CBD product that came from plants grown in poor conditions, it may have absorbed chemicals, fungus, and pesticides of the soil it was grown in.


When purchasing CBD, you want to ensure the potency and purity of the product, and make sure that lab testing was done. Testing is something that can add a lot of cost to a CBD product but is critical to ensure that you obtain a quality product. Testing has to be done on multiple plants and products to confirm that the amount of CBD and which terpenes are present is accurate AND to see if there are any heavy metals, pesticides, bacteria, or fungus in the product. This analysis needs to be run on every product and strain of the plant, and the batches have to be run multiple times—so this process can easily cost a company six to seven figures per year.


Again, I can’t stress enough how important it is to check for third-party lab testing. 88% of the CBD market is fraudulent. Equilibria has made its COAs (Certificate of Analysis) public and easy to obtain – they’re available on individual product pages. This practice should be everywhere (it is not), but by publicly sharing their COAs, Equilibria is showing they have nothing to hide and that they have a high-quality product.


Different forms of CBD

Hemp-based CBD is sold in various forms: Full Spectrum, Broad Spectrum, and Isolate. 

  • Full-spectrum: Full-spectrum works the best because it includes some THC (less than 0.3%) and usually includes more cannabinoids and terpenes. These products are more effective problem-solvers than pure CBD alone because CBD is most effective when it’s accompanied by other cannabinoids found in the plant, like THC(even in small amounts). The combined chemical reaction is known as “the ensemble effect” or “the entourage effect.” This means the cannabinoids boost each other and work together to achieve their goal.
  • Broad-spectrum: These products do not contain THC, but they do contain other parts of the cannabis plant. It is not recommended unless someone absolutely cannot have THC in their bloodstream.
  • CBD isolate: Isolate is just what it sounds like: pure CBD, stripped of all the other chemical compounds. Without any other compounds to accompany it, CBD misses out on the entourage effect — and becomes noticeably less effective.


Extraction Methods

How much should you pay for CBD? There are a variety of CBD extraction methods that affect the final product—12 or more different methods to be more specific. The cost and quality vary depending on what the producer wants to be extracted from the hemp. Some methods are better than others and again the choice depends on what the producer and grower are hoping to achieve. This can cost anywhere from $100.00 to $10,000.


Equilibria CBD is hand-harvested and cleanly extracted. Their all-organic, full-spectrum hemp oil is carefully harvested from flowers only, the purest source of cannabinoids and terpenes. They never use stalks, stems, seeds, or isolates. To fully respect the integrity of their high-quality harvest, their extraction process uses state-of-the-art technology from Europe. Called advanced phytonic extraction, inspired by the luxury essential oil industry.


Wide Dosing Range of CBD

CBD dosing varies from 5 mg per day all the way up to 1800 mg depending on the quality of the product and health concerns being addressed. If you see a product advertising higher concentrations of CBD at a price that is too good to be true, then it is likely fraudulent because there is a baseline wholesale price for real quality CBD and it is costly. Other factors affecting the price of a CBD product include the quality of the hemp, whether it has THC in it, and the carrier oil or type of product it is being used in.


Legal and Regulatory hurdles

How much should you pay for CBD? Hemp is newly legal, but most regulators and corporations do not understand the difference between Hemp CBD and Cannabis with THC. This drives up the cost for every business in the cannabis world, from hemp growers to ancillary services like mine. At every turn, there are extra hurdles for those of us in the business and that makes things really expensive and time-consuming. 


For example, banking and credit card processing continue to be difficult in the CBD business arena. I work as a nurse and consultant that does not sell any actual CBD products, just my expertise, and education, but I have been kicked off both Stripe and Paypal in the last 9 months and have had to explore alternative payment receipt services. “High Risk” banks and processors charge VERY high fees. So just doing business in anything CBD-related can cost 20% more than owning another type of business. In addition, since the 2018 Farm bill, there have been many regulatory hoops for companies to jump through to obtain sought-after certifications. On top of that, proper labeling can be expensive with yet even more hoops to jump through.


There is good news though! The price of CBD should be dropping in the long run. As the market gets more familiar with CBD producers and hemp farms, and the stigma surrounding cannabis begins to fade, there will be more acceptance for ancillary business services and a lot less confusion about what CBD is and where it is allowed.


Again, if your CBD product is too cheap, that should be a red flag. That indicates to me that the farming practices may not be clean, the products aren’t being tested properly (if at all), or that a manufacturer is pulling a fast one by trying to sell hemp seed oil as “CBD”. Or even worse, trying to pass off a different oil with absolutely no therapeutic effects.


So how does Equilibria measure up? Equilibria products are free from GMOs, solvents, heavy metals, and they are pesticide and herbicide-free. Each plant is hand-harvested and the oil is carefully extracted from flowers only. Our body and cannabinoid receptors like when there are more cannabinoids in our system because this promotes the entourage effects. Equilibria’s products contain multiple cannabinoids, such as CBD, CBDa, CBDv, CBN, CBG, CBC, THC (0.3% or less), THCa, and THCv. Additionally, their service is unparalleled—every single person is paired with their own personal dosage specialist to help guide them through their entire CBD journey.


In my practice, I currently only recommend a handful of hemp-based CBD products and Equilibria is one of them. Their products are extremely high quality and my clients have had success in achieving symptom relief and reaching wellness goals by using them. Equilibria products may not be the cheapest out there, but as I said in the beginning, you get what you pay for and with Equilibria you can be sure you are getting effective products of the highest quality paired with exceptional quality.